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Marketing Marketing in 2024: Practical Strategies to Thrive with Generative AI As we step into the new year, marketers face unprecedented challenges in how to stay ahead in a rapidly evolving landscape, and the pressure to adopt an effective Generative AI strategy is stronger than ever. Watch Now Search Careers Log In Product Motivation AI Motivation AI Platform Dynamic Motivation Essential Motivation Features & Capabilities Personalized Language Predictive Language Language Insights Intuitive platform Why We’re Different Why Persado Enterprise Ready Outcome-based LLM Introducing Dynamic Motivation for the online cart. Increase e-commerce revenue 3-5% Solutions By Use Case Cart Abandonment Acquisition Onboarding Retention Pre-Collections Customer Service By Function Marketing Customer Experience Customer Service Digital Risk By Channel Web Push & In-App Notifications Social Email SMS IVR By Industry Retail & Ecommerce Financial Services Travel & Hospitality Insurance Telecommunications Customers Customers Customer Stories Carrefour Carrefour Achieves 2.5X Digital Campaign Uplift. Vanguard Vanguard boosts conversion rates by 15% by trusting AI to strengthen client messaging. Marks & Spencer Marks & Spencer sees conversion uplift as high as 34% by personalizing across channels. Resources Resources Resource Library What is Motivation AI Persado Academy Events & Webinars Glossary Motivation Matters Podcast The CMO’s Guide CB Insights Analysis Blog All Retail Financial Services Travel The #1 Generative AI Text Content Generation solution Learn how CB Insights ranked Persado as the top Generative AI Text Content firm with a 9.8/10 score. Their unique language database boosts marketing campaign results. The CMO’s Guide to Achieving Impact With Generative AI Dive into our cutting-edge white paper for an in-depth exploration of Generative AI and its revolutionary impact on marketing strategies. Partners Partnerships Integrations Service Providers Company About Persado Corporate Responsibility Awards and Accolades Life at Persado Careers Contact Persado Newsroom Press Releases In The News Persado Launches Dynamic Motivation; Generative AI Solution Increases Online Cart Conversion 3-5% Motivation AI technology delivers a personalized language experience that motivates online shoppers to buy Explore our collaborative culture A global team of engineers, artists, word nerds, and data-driven high-performers. Request Trial Toggle Menu Gartner ® Emerging Tech™: Top Use Cases for Generative AI Gartner identified AI-generated marketing content as one of the most impactful use cases of GenAI. See why personalization is driving its growth. Read the Report Generate the highest-performing digital messaging in real time The only GenAI with a decade of machine learning from enterprise brands, now available to you. Learn More Discover Essential Motivation The #1 Generative AI Text Content Generation Solution CB Insights recognized Persado as the top industry player in Generative AI for text content generation, scoring 9.8/10. Our unique capability to enhance marketing campaigns using optimal language from its exclusive database sets it apart from competitors. Read the Report Persado’s top 30 customers have achieved $1.5B in incremental revenue in record time. The Persado Motivation AI Platform personalizes digital communications at scale. How Persado AI Works Motivate customers. Experience the only language generation platform informed by what motivates customers to act. Personalized delivery. Dynamically deliver personalized, on-brand communications at scale to inspire action across every touchpoint in a customer journey. Achieve uplift from day one. Drive action by generating the highest-performing language for your use case. Test, learn, and refine. Leverage machine learning and a decisioning engine to refine language based on response data. Persado AI-generated language outperforms your best copy 96% of the time. The Persado Motivation AI Platform leverages a vast, proprietary marketing communications knowledge base, advanced AI, deep learning models, and a decision engine to deliver the precise language that motivates every individual to engage and act. The result is unprecedented conversion rates and revenue growth. Experience the power of a specialized class of generative AI that drives business outcomes. Request Demo Immediate lift across every channel. Experience significant revenue growth while maintaining a consistent brand voice across channels. I’m super passionate about this. CMOs need to skill up in AI and tech if they’re going to drive growth. Our partnership with ⁦Persado⁩ is a big one to help make marketing smarter AND more customer-focused. Kristin Lemkau CEO, Wealth Management, JPMorgan Chase Persado takes something that people thought was all art – messaging and content – and provides a scientific, data-driven, test and learn element that Marketers can really sink their teeth into. Noam Paransky Chief Digital Officer, Tapestry Inc, parent of Coach, Kate Spade, Stuart Weizman It’s incredible to see how far we’ve come with Persado AI on this personalisation journey and it feels like we’re just getting started. As we undergo a massive digital transformation as a business, we believe that partnering with companies like Persado will lead to a truly sustainable transformation—one that allows us to thrive for at least another 130 years. Alex Williams Head of Growth and Personalisation, Marks & Spencer Persado’s AI platform generated language across multiple channels and languages, driving results while pinpointing which elements improved ad performance and customer engagement. Persado enabled our team to deliver results at scale through effective and efficient machine learning experimentation. Fortune 20 Technology Company PhocusWire Discover the Future of Travel Marketing with AI: Dive into this article that explores how generative AI technology is revolutionizing the travel industry’s digital marketing landscape. Forbes In this timely interview, Persado CEO and Co-founder Alex Vratskides discusses how Persado enterprise technology has led the charge for using AI in marketing for more than a decade. Techstrong TV Explore the impact of generative AI in marketing with Vipul Vyas, SVP at Persado, in this interview hosted by Amanda Rosani. Vyas discusses Persado’s unique Motivation AI technology that enhances customer engagement and conversion, addresses AI implementation challenges in businesses, and provides strategic insights for adopting AI in marketing campaigns. A Decade of Expert Machine Learning at Your Fingertips. Unlimited content, unlimited users. Scale and enhance your marketing language across all channel – no constraints! Try Risk-Free. Unlimited Content, Unlimited Users 2023 Digital Marketer Survey – Better Together: Generative AI + Human Creativity View the takeaways from a recent survey that Persado, an enterprise Generative AI platform provider, conducted in partnership with the data and analysis firm Momentive (www.momentive.ai). link to article The #1 Generative AI Text Content Generation solution CB Insights named Persado the industry leader in the Generative AI Text Content Generation market. Persado achieved a Scorecard of 9.8/10, nearly a point higher than the closest industry peer. link to article The CMO’s Guide to Achieving Impact With Generative AI Dive into our cutting-edge white paper for an in-depth exploration of Generative AI and its revolutionary impact on marketing strategies. Gain insights on how to maximize your AI investments, and advice on selecting the perfect Gen-AI solution provider. link to article Subscribe to our newsletter for the latest news & information. The Persado Motivation AI Platform inspires each individual to engage and act. Twitter Facebook Instagram Linkedin Product Platform Overiew Dynamic Motivation Features & Capabilities Why Persado Enterprise Ready Solutions By Use Case By Function By Channel...